Investing in SEO should be one of the most important elements of your marketing budget. It may surprise you to learn that criminal defense law firms spend up to 30% of their revenue on digital marketing efforts. This is because criminal defense law is one of the most competitive markets in the legal sector.
Your DUI law firm website is going to need comprehensive SEO strategies if you are going to outrank your competitors and drive traffic that develops into leads. Our goal is to not only improve online visibility and web presence but also increase conversions through innovative SEO campaigns. Contact Lunar Local to learn more about our DUI lawyer SEO strategies and how you can take advantage of this opportunity to upgrade your digital marketing.
How SEO Works for DUI Law Firms
In an industry as competitive as criminal defense and DUI law, optimizing your website for SEO is 100% necessary. Before contacting a law firm, up to half of all DUI defendants search online for law firms and answers regarding their criminal charges.
This means your DUI law firm must be optimized for potential clients’ search queries. For example, if someone was recently charged with a DUI, they might search for “DUI penalties Los Angeles”. Your practice area pages and blogs should be optimized for these target keywords. This way, when users are searching for these queries, your landing pages appear at the top of the search results.
The top of page one is where most users turn to for information. According to Backlinko, less than 1% of people will ever scroll to page two, as the top-performing pages provide all the information these users are looking for. So there is no need to continue researching. SEO helps establish your DUI law firm as one of the best in the industry. It helps boost your trustworthiness and authority which not only helps clients but improves online visibility and your law firm’s reputation.
The Most Important Elements of DUI Attorney SEO
When crafting your DUI attorney SEO strategy, there are two areas you should be focusing your efforts. Content marketing and local SEO.
Content Marketing
As part of your content marketing strategy, Lunar Local will conduct a comprehensive site analysis to determine which pages are performing well and which need optimization. We will identify any gaps in your content through our analysis, and conduct extensive keyword research to determine which search queries we should target as part of your content marketing campaign.
Our expert legal content writers will create the highest quality content using relevant keywords sprinkled strategically throughout the page to ensure we are meeting the reader’s needs. We will craft relevant practice area pages and blogs to support them so we can implement a detailed internal linking strategy, ultimately supporting your primary target keywords.
Choosing the Best Keywords for DUI Lawyers
Figuring out which keywords to target can be confusing. Lunar Local focuses on the keywords that are going to be most valuable to your DUI law firm, not necessarily those that have the highest volume. We want to rank for search queries, sure, but we also want your readers to convert into clients.
Local SEO
Focusing on local SEO should be your top priority, as almost half of all searchers include location-specific details in their queries. There are a couple of ways we can do this. First, we create your Google business profile to showcase your business hours, address, and contact information, and obtain reviews from former clients.
You can also join lawyer directories like Avvo, Justia, or Martindale-Hubbell which can feature your law firm information, awards and accolades, education, and, in some cases, reviews.
Boost Your DUI Law Firm Rankings With the Highest Quality SEO by Lunar Local
DUI lawyer SEO is an investment that takes consistent work but produces powerful results when you have the right digital marketing team on your side. Lunar Local has extensive knowledge of the criminal defense and DUI markets, so we know what needs to be done to overcome your competitors in the rankings.
We have spent years helping DUI lawyers generate leads and rank in Google’s top spots. We have refined our approach to not only target featured snippets, but AI overviews as well. We are committed to getting our criminal defense law firms the results they are paying for. Discuss your web design, PPC advertising, content marketing, and backlink strategies when you contact Lunar Local for a free consultation