As an employment law attorney, you spend your days working with employees who have been taken advantage of, harassed, wrongfully terminated, discriminated against, or fallen victim to an employer who fails to follow state or federal employment laws. You do not have time in your busy schedule to worry about search engine optimization (SEO) and website rankings. Fortunately, when you have a high-powered digital marketing agency working for you, your website can achieve impressive rankings.
Lunar Local develops comprehensive content and other marketing strategies for employment law firms ready to upgrade their website. Employment lawyer SEO can set you apart from your competitors and help your potential clients (and Google) view your law firm as an authoritative and trusted source of information for people struggling with employment law violations.
What to Expect From Your Employment Lawyer SEO Agency
You need an employment lawyer SEO agency that does it all. SEO is a long game. This is not a fast process. When done right, SEO can help you not only secure those top rankings on Google but maintain them over time. Once your web pages are ranking, it is important to stay on top of them and update them with SEO best practices as needed.
Your SEO agency should not only be able to handle your content marketing on-page SEO, but they should also be able to handle other digital marketing strategies, such as:
● Web design
● Pay-per-click (PPC) advertising
● Link building
● Social media marketing
● Off-page SEO
Strategies to Boost Your Employment Law Firm Website Rankings
There are many possible SEO strategies that could be used to boost your employment law firm’s website rankings. The strategies we target first will depend on your law firm’s goals and how well your current website is performing. Our law firm marketing approach includes multiple options, but some of our most popular services include producing the highest quality content, building authority, and creating user-friendly web design.
High-Quality Content
Having a sound content marketing strategy in place is essential if you are hoping to help victims of sexual harassment, discrimination, or other employment law violations. The information
included on your website, whether we are building out practice area pages or blogs, should include information that the user would have been searching for as it relates to their experience. When done correctly, your pages could be included in featured snippets or Google AI overviews, which appear before the map pack and sponsored results, and include a direct link back to your employment law website.
Build Authority
We need to build your website authority if we are going to boost your web rankings. Your website needs to be seen as a trustworthy source of information regarding all employment law matters related to your practice. To do this, we will implement a strong backlink strategy. It is our goal to get other websites to link back to yours using informative and highly relevant anchor text.
We will also feature your testimonials and client reviews on your website. These can help prospective clients see your law firm as a reputable legal representative during their time of need. These testimonials can also help establish your experience and expertise in employment law.
User-Friendly Web Design
Lunar Local will carefully review your website’s current design to determine whether it is as user-friendly as possible. We want to ensure the interface is easily navigable and that we have implemented all accessibility features, which the Google algorithm loves. The more easily your users can navigate the website, the longer they will spend on each page and move to other pages as they learn more about their employment law issue and what to expect from their case from your site.
Get Help Optimizing Your Employment Law Firm Website With SEO Best Practices By Lunar Local
Our focus on producing the highest quality employment law content, including practice area pages, informative blogs, and landing pages is only one step in our process. We may recommend a complete website redesign, focus on securing high-quality backlinks, and potentially even PPC advertising to help your employment law firm website reach some of the most impressive rankings it has ever achieved.
Discuss employment lawyer SEO best practices further when you contact Lunar Local for a comprehensive web analysis. Fill out our online contact form or call us to schedule your free consultation as soon as today.