Digital marketing for law firms is one of the most competitive industries in advertising. If you are going to outrank other tax attorneys, you are going to need a powerful search engine optimization (SEO) strategy tailored to your firm’s specific needs. Investing in SEO is a long game. Using quantifiable, strategic methods, Lunar Local can take over your tax lawyer SEO efforts.
You do not need to worry about competing with big budget ads or spending more than your competitors do when you have a team of reputable legal SEO professionals handling your marketing campaign. Contact our team to learn more about what tax lawyer SEO entails and how we can start driving traffic and leads to your website.
Tax Attorney SEO
Ranking on the first page of Google’s search results is the goal for any tax attorney. However, the competition is fierce. If you are going to rank for the most highly competitive keywords, you are going to need a powerful SEO strategy. There are several different elements that you could focus on depending on where you are at in your marketing campaign. However, at Lunar Local, there are several areas of focus we specialize in, including:
- Web development and design
- Content development
- Optimizing for mobile
- Local SEO
- Link building
Web Development and Design
First and foremost, we are going to deep dive into your firm’s current website. If your tax law firm’s website leaves much to be desired, it could be driving traffic away from your site. If the design is flawed, users cannot easily navigate throughout the site, or they are not getting the information they need to answer their questions, they will leave your website in search of a law firm that can get them the answers they need and the ease of use they are looking for. A key element of an aggressive tax attorney SEO strategy might include a full-blown web design or redesign.
Content Development
Content should arguably be the most important aspect of your digital marketing campaign. Having the highest quality content written by expert legal writers can truly set your law firm’s website apart.
This content should be naturally keyword-rich and written in a way that provides readers with the information they need and encourages them to pick up the phone and contact your law firm for help with their tax issues. Lunar Local can have our legal content writers build out your law firm’s practice area pages and blogs, and get you appearing at the top of the search engine results pages (SERPs) sooner.
Optimizing for Mobile
It’s 2024. If your website is not optimized for mobile, you are holding your law firm’s website back from reaching your target audience across all platforms. Your website being optimized for mobile means that it should be responsive, with fast load times, and automatically adjust to bigger or smaller screens.
Local SEO
Although you may be willing to work with taxpayers across the country, local taxpayers are more than likely your target audience. These taxpayers live in and around your law firm’s sphere of influence and they will be searching for a tax advocate with location in mind. By focusing our efforts on local SEO, we can rank for local searches and drive organic traffic to your site.
Link Building
The more authoritative Google’s algorithm finds your website, the higher you will appear in the rankings. One of the best ways of building trustworthy and authority is by securing strong back links. Lunar Local can reinforce your link building strategy through outreach marketing, guest blogging, and other link building strategies to boost and preserve your website’s organic search rankings.
Choose The Right Digital Marketing Agency for Your Tax Law Firm SEO
Whether you are prepared to invest in a full-blown web redesign, pay-per-click (PPC) advertising, or are ready to go all in on your SEO strategy, Lunar Local’s experts will provide the tools and technology needed to execute a high-converting campaign. When you are ready to focus on tax lawyer SEO but are not sure where to begin, do not hesitate to contact our digital marketing experts.
We can start with a comprehensive audit of your existing site and a detailed competitor analysis to figure out where you should target your marketing efforts. Fill out our quick contact form or call our office to schedule a free consultation today.
