Entertainment and sports lawyers across the country work with some of the most well-known performers, agencies, and entertainers. However, when they are looking for a new legal representative, if you are not among those at the top of the search results, chances are, you are not going to be attracting the clients your law firm needs to be successful.
Fortunately, when you invest in search engine optimization (SEO), you can build credibility, establish authority, and signal to the search engines that your website should be featured at the top of the rankings. Lunar Local can help you figure out where you should focus your SEO efforts. Contact us today to get started on your entertainment and sports law SEO strategy.
Get Help With Your Entertainment and Sports Law Firm SEO Strategy Today
What Is SEO for Entertainment and Sports Attorneys?
Your entertainment and sports law firm needs to rank at the top of the search results if you are going to drive traffic and get connected with your target audience. The strategies and techniques used to improve your chances of ranking are known as search engine optimization (SEO). By appealing to ranking factors, you can boost your online visibility and attract new clients.
SEO Strategies for Sports and Entertainment Lawyers
Working with a reputable digital marketing agency like Lunar Local is a great way to focus your entertainment and sports law SEO efforts. There are many different strategies and techniques you can choose from based on your goals, your current website performance and online visibility, and current rankings. Some of our popular SEO strategies include:
- Content marketing
- Technical SEO
- Building out backlinks
Content Marketing
There are several key elements to content marketing for entertainment and sports lawyers. We need to conduct comprehensive keyword research to identify which high value keywords and search phrases should be included in your keyword campaign.
We need to build out your law firm’s practice area pages to ensure we are covering all aspects of the entertainment and sports industry. These pages will describe your law firm’s service offerings, information about the reader’s legal issues, and provide other valuable insight and expertise, establishing your law firm as a leader in entertainment and sports law.
Once your practice area pages are built out, we can focus on creating more location-specific practice area pages and blogging regularly. Creating evergreen content ensures that you are staying on top of trends and maintaining your credibility.
Technical SEO
Technical SEO involves the development of your website and other backend strategies. These strategies are designed to ensure Google and other search engines can crawl and index your landing pages and blog posts correctly. Some of the items we will tackle when it comes to technical SEO include:
- Having an easily navigable site structure
- Optimizing your site for mobile use
- Checking core web vitals
- Removing duplicate content
- Keeping your site secure with an SSL certificate
- Optimizing pages for accessibility
- Optimizing title tags and meta descriptions
Build Backlinks
Inbound links, or links you get when someone else links back to your website, are also commonly known as backlinks. The more high-quality backlinks you have, the more trustworthy and authoritative Google views your site. It demonstrates to Google that you are an expert in your field, which is crucial for the implementation of Google’s E-E-A-T guidelines, which evaluate website quality.
Get Help With Your Entertainment and Sports Law Firm SEO Strategy Today
Attracting the right clients is only possible if your entertainment and sports law firm is performing well in the web rankings. If your competitors are outranking you, it could be because the current content on your website is not up to par, your web design is not user-friendly, or you have not made enough of an effort to focus on technical SEO.
Whatever the case, Lunar Local is here to get your digital marketing strategy back on track. Get help establishing your authority and building credibility when you contact our specialists for a free web audit. Fill out our secured contact form or call us to schedule your free consultation today.
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