Search engine optimization (SEO) for bankruptcy lawyers involves utilizing digital marketing best practices to boost your rankings in the Google search results. If you are not at the top of the search results, or at least on page one, chances are, that your law firm does not have the visibility it needs to drive traffic and generate leads.
Fortunately, there are several actionable steps you can take to improve your bankruptcy lawyer SEO. Lunar Local SEO experts can help you focus your efforts to determine which strategies make the most sense for your law firm’s digital marketing goals. Get a free web audit and learn more about our SEO packages when you contact us for a free consultation.
What Is SEO?
Search engine optimization involves utilizing specific techniques and digital marketing practices to boost your bankruptcy law firm’s online visibility. Not only does SEO apply to your website, but it could also apply to your social media marketing strategies as well.
On-Page SEO
There are several different types of SEO. On-page SEO refers to the optimization of the web page itself. It includes a wide variety of opportunities, such as:
- Including user-friendly navigation menus
- Publishing high-quality bankruptcy area pages
- Selecting an SEO-friendly URL structure
- Writing optimized descriptions and title tags
- Including authoritative external links
- Strategically placing internal links between web pages
Off-Page SEO
Off-page SEO involves things you can do on the backend to help build authority and trustworthiness. Most importantly, this means developing a comprehensive backlink strategy. When other authoritative websites link back to yours, Google sees this as a sign that your website is useful and credible and moves your page up in the rankings. We can gain high-quality backlinking by:
- Creating linkable content
- Guest blogging
- Focusing on broken link rebuilding
Technical SEO
Technical SEO involves the site performance, indexability, and raw ability of your site. This refers to the search engine’s ability to find your bankruptcy law firm’s website, visit each landing page, and index them so they can be featured in the search results.
Bankruptcy Lawyer SEO FAQ
Do I need an SEO agency for my law firm?
It may be in your best interests to hire a professional SEO agency to help boost your bankruptcy law firm’s rankings. The optimization of a website in an industry as competitive as the legal market is a full-time job.
You may have a limited understanding of how the semantics of digital marketing work, or maybe you just do not have the time since you need to spend your working hours focused on your clients. Lunar Local can handle your entire bankruptcy lawyer SEO strategy from start to finish.
What is the cost of SEO for bankruptcy law firms?
How much you can expect to spend on SEO for a bankruptcy law firm can vary widely depending on each agency. Generally, costs can range anywhere from $1,000-$10,000 per month.
Should I focus on PPC instead of SEO?
You should not focus on pay-per-click (PPC) instead of SEO. You should include pay-per-click ads as part of your digital marketing strategy. PPC is expensive, but this combined effort can help you maximize your ROI.
Focus Your Bankruptcy Law Firm SEO Efforts With Lunar Local
There are many moving parts when it comes to bankruptcy lawyer SEO. It can be difficult to determine whether you should focus your efforts on PPC, link building, web design, or the highest quality legal content. With Lunar Local, you can diversify your investment to ensure you are taking advantage of the SEO best practices needed to outrank your competitors.
If you are interested in building out a comprehensive keyword campaign, redesigning your existing bankruptcy law firm website, or working on your website’s technical SEO, do not hesitate to contact our experts to discuss your options. Fill out our confidential contact form or call us to schedule your free consultation and web audit as soon as today.
