The legal markets across the country are some of the most competitive in digital marketing. Your business law firm needs to outrank its competitors if you are going to drive organic traffic and leads to your website.
Utilizing the most innovative search engine optimization (SEO) strategies to build out your marketing campaign could be exactly what your law firm needs to climb in the rankings.
Business lawyer SEO can be inherently complex. We need to tailor your strategy to ensure your website and marketing efforts showcase your ability to draft and negotiate contracts and leases, structure new business ventures and entities, and litigate on behalf of your client’s businesses.
When you are ready to take your marketing strategy to the next level, contact Lunar Local for a 100% free web audit.
SEO Strategies for Business Lawyers
There is no one-size-fits-all approach to SEO. But for business lawyers, focusing on certain types of search engine optimization is better than trying to spread your efforts out too thin.
or this reason, we may recommend focusing on high-quality content, authoritative links, reviews and testimonials, and a cutting-edge web design if you hope to get your greatest return on investment (ROI).
High-Quality Content
Your website should be full of content aiming to convert readers into clients and provide business owners with the information they are looking for in response to business law queries. Prospective clients are going to be online searching for long-tail keywords such as “Which business structure is most appropriate?”.
They are going to be searching for business lawyers specific to their area. For this reason, the practice area pages and blog posts you publish should directly answer these queries and target specific geographical locations.
Some of the different types of business law matters we might create content for include:
- Building and land use development
- Business strategy
- Business succession planning
- Corporate and LLC formation
- Data security
- Deregulation
- Noncompete agreements
- Overtime rules
- Partnership agreements
- Start-up financing
- Trademark registration
- Workplace discrimination and harassment
Authoritative Links
Getting other websites to hyperlink back to your business law firm’s website is one of the best ways to establish authority, and credibility, and build trust. The more high-quality backlinks you have, the more authoritative Google’s algorithm will view your site. When your site is connected with some of the most trusted websites on the Internet, it can only help boost your rankings.
Reviews and Testimonials
Getting reviews and testimonials is crucial. Not only can we feature these testimonials on your website to establish your credibility and promote trust and integrity, but reviews are a great place for consumers to get a feel for how your former clients feel about your representation. When you have positive reviews from former clients, prospective clients may be more confident choosing you to represent them. Through our marketing efforts, Lunar Local can help you request these reviews when your clients are most likely to take advantage of the opportunity.
Cutting Edge Web Design
Your website should be sleek and innovative. It should include your brand’s colors, reinforce your brand identity, and tell prospective business law clients that you are the right law firm for their legal issues. It is important to develop a web design that is not only easy on the eyes but easy to navigate. Web users should be able to move through the site structure easily. When prospective clients spend a significant amount of time on your site, it builds credibility.
Get Help With Your Business Law Firm SEO Today
Having a sleek, user-friendly website, creating the highest quality business law content, and offering true value and authority to your website visitors to catapult your business law firm to the top of the search engine rankings. You may not have the time, knowledge, or insight to implement business lawyer SEO best practices when you are focused on running your law firm.
And you should not have to. Lunar Local can take over your digital marketing efforts and the organic content your website needs to convert leads into clients. Learn more about which SEO strategies would be best suited for your business law firm when you contact our office to schedule a free consultation.
