If you are going to increase your law firm revenue by attracting new clients, your estate planning lawyer needs a strong presence online. Legal marketing is competitive, and if you are going to boost your website’s visibility and climb in the search engine ranking, you are going to need a digital marketing strategy tailored to your law firm’s specific needs.
Lunar Local can help you enhance your brand visibility and drive traffic to your website so you can reach your audience most effectively. Estate planning lawyer SEO should be comprehensive. Contact us for an in-depth audit of your existing site so we can craft the digital marketing package that best suits your law firm’s needs.
Table of Contents Estate Planning SEO 101 Keyword Research Content Optimization Link Building Local SEO Performance Tracking Boost Your Online Visibility with SEO for Estate Planning Attorneys
Estate Planning SEO 101
Search engine optimization (SEO) for estate planning involves multiple marketing strategies that are used to help estate planning law firms climb in the search engine rankings. The idea is to improve visibility and drive traffic to your website, which increases your rank status.
There are several possible strategies that you may be able to implement, depending on whether your law firm’s current marketing strategy is performing well or needs adjustments. Some of the most popular estate planning SEO services Lunar Local offers include:
● Keyword research
● Content optimization
● Link building
● Local SEO
● Performance tracking
Keyword Research
Keyword research is the process of identifying which keywords and long-tail phrases you should target as part of your content marketing strategy. We need to identify which keywords people
who need an estate planning attorney are searching for and other keywords that are related to the services.
For instance, a prospective client is not only going to be searching for “Estate planning lawyer near me”. Instead, they will also be looking up things like “What is a will?”, “How do I set up a trust?”, “Does my estate have to go through probate?”. Our extensive keyword research will determine which keywords and long-tail phrases you should target to increase visibility and attract organic traffic.
Content Optimization
Your website may already have existing content. If you are on the brink of a breakthrough to page one of the search results, it may be better to focus on content optimization instead of creating brand-new practice area pages and blogs. We can update your existing content to ensure it is in line with current SEO best practices, create new content that answers your target audience’s queries, and re-optimize your meta descriptions as part of our content optimization strategy.
Link Building
Link building involves getting other websites to hyperlink back to your web pages. This can happen naturally when other websites find your content highly authoritative and credible. However, there are also several SEO strategies we may be able to implement, including network marketing, guest posting, and partnership agreements that can help you gain the high-quality, relevant backlinks your estate planning law firm website needs to increase visibility and improve authoritativeness.
Local SEO
Your content and website should always be optimized for local keywords. You also want to build local backlinks. You can do this by creating local business listings on the Yellow Pages, Apple Maps, and Yelp. Our expert legal content writers can also create evergreen content that targets location-specific keywords, such as “Orlando estate planning attorney” or “When does an estate have to go through probate in Chicago?”.
Performance Tracking
Lunar Local can also track the performance of our SEO efforts along the way. We will be looking at conversion rates, web traffic, rankings, and other metrics to determine which strategies are working and which need adjustment.
Boost Your Online Visibility with SEO for Estate Planning Attorneys
Implementing effective estate planning lawyer SEO strategies is one of the best ways to grow your business. By establishing your law firm as a trustworthy, authoritative business, and
focusing on your digital marketing efforts, you can increase your firm’s visibility online and generate the leads you need to reach your growth goals.
Whether you are interested in local SEO, keyword research and content optimization, pay-per-click advertising, or link building, Lunar Local will be there every step of the way and ready to track your website’s performance using the most relevant metrics. To partner with our law firm SEO specialists, fill out our quick contact form or call our office to schedule your free consultation today.
