The legal industry is intensely competitive. While you may be drafting contracts and protecting your clients’ creative rights and innovative ideas, if your brand identity is weak and you do not have a strong web presence, it may be difficult for your law firm to attract the right clients. Fortunately, by implementing the current best practices for intellectual property lawyer SEO, you can highlight your expertise and build authoritativeness in your industry.
These efforts can help signal to Google that your law firm should be among those displayed at the top of the search results. Get a clear assessment of your law firm’s performance and discuss potential strategies for boosting your online presence when you contact Lunar Local for a free consultation and web audit.
Top SEO Strategies for Intellectual Property Law Firms
Your intellectual property law firm is competing with some of the most competitive IP firms in the country. If you are going to attract more clients and climb in the rankings, you need a strategic digital marketing plan.
There are several SEO strategies that may work for your intellectual property firm, and others that won’t. However, Lunar Local can analyze your current performance metrics to determine where we should begin. Here are some of our most popular intellectual property lawyer SEO strategies:
- Building referral sources
- Focusing on local SEO
- Creating a comprehensive social media strategy
- Launching a user-friendly IP law firm website
Build Referral Sources
Having referral sources is essential when you work in intellectual property, copyright, patents, and trademarks. You want referral sources to remember your firm when they come across prospective clients who might need an intellectual property lawyer.
Examples of powerful referral sources could include trade media, former clients, financial advisors, other attorneys, accountants, and industry associations. Lunar Local can help you build these relationships by providing value to potential referral sources, offering to speak at events where you can showcase your legal knowledge and experience, and reaching out to potential referral sources to establish new relationships.
Focus on Local SEO
Your search engine optimization efforts should almost always be focused locally. Your content marketing campaign should include location-specific keywords wherever possible so you can attract clients and gain visibility in your local markets. You can also establish credibility and authority by making sure your local citations are correct across directories and requesting reviews from your former clients and associates on relevant platforms.
Create a Comprehensive Social Media Strategy
If you are not already active on social media, it is time to kickstart your social media marketing campaign. We need to determine which platforms you should focus on, the types of content your brand should be producing for social media, and develop strategies for attracting clients, networking, and showcasing your expertise.
Launch a User-Friendly IP Law Firm Website
Your intellectual property law firm website must be eye-catching to attract clients. It should have information about your law firm, sure, but it should also include awards and accolades, testimonials, success stories, and be accessible to all prospective clients.
Your web design should be easy to navigate. Users should be able to move throughout the site when they click on internal links from landing pages to blog posts and back again. You want your IP law firm website to be a source your clients can refer back to when they need information about their legal issues. Our team at Lunar Local can ensure your site structure, content, and design come together seamlessly as a proud representation of your brand.
Get Help With Your Intellectual Property Firm’s SEO Strategy Today
Intellectual property lawyer SEO is multifaceted. After doing a comprehensive audit of your existing website and marketing efforts, we will have a better idea of how to best approach your digital marketing strategy. Almost every IP and copyright law firm should prepare to focus their efforts on producing the highest quality content to establish authority and build trust.
We may also recommend a focus on local SEO, link building, and perhaps a full web redesign if your current site is not user-friendly or designed with accessibility in mind. Learn more about how Lunar Local might approach your intellectual property law firm SEO campaign when you contact us by phone or through our quick contact form to schedule a 100% free consultation.
