Whether you are a solo attorney or an established real estate law firm, if you hope to attract the right clients, your law firm needs a strong web presence and brand identity. When prospective clients are searching for potential real estate lawyers, your law firm needs to be at the top of the search results. Without this online visibility, you may find it difficult or impossible to establish your firm as a trustworthy, authoritative source.
Lunar Local is here to help you refocus your real estate lawyer SEO efforts. Our digital marketing specialists will go over your website and current social media strategies to determine where you might have gone wrong and which tactics are most likely to drive organic traffic and outrank your competitors. Contact us to learn more about our SEO packages and how your website matches up to those leading the rankings.
Table of Contents Real Estate Lawyer SEO, Explained Types of SEO for Real Estate Law Firms Local SEO Practice Area Pages AI Overviews and Featured Snippets Get Started With Real Estate Attorney SEO Today
Real Estate Lawyer SEO, Explained
It is one thing to set up a real estate law firm website. It is another thing to appear in the search engine results. Simply publishing content online does not mean anyone will see it.
Your real estate law firm needs to rank at the top of the search results page if you hope to drive organic traffic to your site which turns leads into clients. In a market as competitive as real estate law, devoting a sizable portion of your marketing budget towards your real estate lawyer SEO efforts should be a top priority.
Types of SEO for Real Estate Law Firms
There are many types of SEO your real estate law firm could benefit from. However, determining which types you should focus on can vary widely depending on a number of factors, such as the success of your current marketing campaign, the size of your website, and your digital marketing goals. Lunar Local clients frequently focus their efforts on local SEO, practice area pages, and snagging AI overviews or featured snippets.
Local SEO
Local SEO involves tailoring your search engine optimization techniques for a specific area. Typically, you will want to stick within your geographic location. However, if your real estate law firm serves the country, there is nothing stopping you from going after nationwide terms, though these areas will be more competitive.
Practice Area Pages
If your real estate law firm website does not already have existing content, we need to start by building out your practice area pages. After conducting thorough keyword research, we will have a better idea of which terms and long-tail phrases should be included as part of your keyword campaign. The areas we create will be unique to each individual area of real estate law. For example, a quick sample of some practice area pages that might be included in a real estate lawyer SEO content marketing campaign include:
● “Los Angeles real estate lawyer”
● “Los Angeles commercial real estate lawyer”
● “Los Angeles residential real estate lawyer”
● “Los Angeles real estate disputes lawyer”
AI Overviews and Featured Snippets
When creating content, targeting featured snippets and AI overviews should be a key component. Featured snippets offer a concise explanation of the user’s search query before displaying search results. AI overviews do the same thing.
However, they also provide a direct link back to your law firm’s website, cite the law firm in the AI overview, and appear even before the sponsored results which are used for pay-per-click (PPC) advertising.
Get Started With Real Estate Attorney SEO Today
SEO for real estate law is arguably the best way to beat out your competitors and drive organic traffic to your website. This is a long-term strategy. This is not a quick fix. It can take months before law firms start to see powerful results. However, there is no better way to get the greatest return on investment than focused SEO efforts.
Contact Lunar Local today to find out which strategies will help your real estate law firm see impressive long-term success. Fill out our secured contact form or call our office to schedule your consultation and claim your free web audit as soon as today.
