We Are Here to Help
Tell Us How We Can Help Grow Your Law Firm
If you’re ready to take your law firm to the next level, we’re ready to help. Fill out the short 2-minute form for a free consultation, and we’ll discuss how we can tailor our marketing strategies to meet your specific goals. Whether you’re a solo attorney, a growing firm, or a multi-location practice, Lunar Local has the expertise and tools you need to succeed.
Focused on Growing Ambitious Law Firms
For that reason, Our expert legal content writers have put together a comprehensive FAQ that discusses some of the top questions and answers regarding attorney SEO. When you have additional questions about your law firm's digital marketing strategy, do not hesitate to contact Lunar Local for an in-depth website analysis.
Why do law firms need SEO?
Attorneys need SEO because the legal niche is one of the most competitive markets across all search engines. The vast majority of your potential clients are going to turn to Google or another search engine looking for legal representation. If you do not appear at the top of the search results, or at least on page one, it is unlikely your website is getting the traffic and leads it needs to bring in clients since according to Backlinko, less than 1% of Internet searches reach page two. The right SEO strategies can drive organic traffic to your website, boost online visibility, and cement your law firm as one of the most authoritative, credible, and trustworthy law firms in your area.
Should I focus on long-tail keywords?
Yes. You should focus on long-tail keywords that directly answer your potential clients’ search queries. Lunar Local’s extensive keyword research will ensure your content marketing strategy targets both the long and short-tail keywords your website needs to rank.
How long do attorney SEO campaigns last?
SEO is considered a “long game”. There are different steps to SEO, including the design and development of your website, creating your practice area pages, ongoing blogging effort, and continually updating the site to keep it relevant and fresh. Most law firm SEO campaigns do not end, they evolve as your website continues to perform.
How long does it take to rank on page one?
There is no specific amount of time that it takes to rank on page one. The current performance of your site, the competition, your practice areas, and other efforts will all determine how long it takes to achieve page one rankings. However, many law firms begin to see results between four and six months after kicking off their SEO efforts.
What are meta descriptions and why are they important for lawyer SEO?
Meta descriptions are the text that is displayed in the search engine results that summarizes what the webpage is going to be about. To ensure your descriptions are optimized, they should not be longer than 160 characters in length. They should include relevant target keywords, calls to action, and be location-specific. Do not overthink meta titles and descriptions. In most cases, they are no longer than two sentences long, but those two sentences can tell the algorithm a lot about what information that specific webpage contains. Do not make the mistake of keyword stuffing or trying to be too descriptive. Meta descriptions should be clear and concise.