When you are ready to focus on your criminal defense law firm’s growth potential, implementing search engine optimization (SEO) best practices is in your best interest. With practical strategies, you can stand out in one of the most competitive sectors of the legal niche. With Lunar Local, not only can you outrank your competitors, but you can boost your web presence, increase your authoritativeness, and drive considerable organic traffic that converts into leads.
Implementing and leveraging a comprehensive criminal defense attorney SEO strategy is a full-time job you may not be able to handle when you are focused on helping your clients protect their reputations and avoid convictions. Fortunately, with Lunar Local, your website can work for you while you devote your time to your criminal defense practice. Here is more about how SEO for criminal defense law firms works, current SEO best practices, and how we can help you achieve your marketing goals.
What Is SEO for Criminal Defense Law Firms?
When you want your criminal defense law firm website to rank high on Google and other popular search engines, employing comprehensive SEO strategies is one of your best options. With a powerful law firm SEO strategy, not only can you grow your business, but you can build authority and trustworthiness, showcase your experience and expertise, and drive organic visits that develop into profitable leads.
Current SEO Best Practice for Criminal Defense Attorneys
As the search engine algorithms update, so do SEO best practices. Adaptability is key in search engine optimization. There are certain strategies that are currently used to optimize criminal defense law firm websites. These include:
● Building a user-friendly law firm website
● Creating compelling content
● Building out high-quality backlinks
Build an Impressive and User-Friendly Criminal Defense Law Firm Website
First and foremost your website must be user-friendly. Not only should it be visually appealing, but potential clients should be able to navigate your website easily. They should be able to find the relevant pages quickly through your drop-down menu and be provided with the information that they are searching for throughout the landing page, directing them to other informative and relevant blogs throughout your website.
Your design should also optimize accessibility. This makes it possible for your criminal defense law firm to reach all potential clients, promote inclusivity and higher engagement, and avoid potential discrimination lawsuits. Lunar Local uses the Web Content Accessibility Guidelines to keep your website up to current best practices at all times.
Create Compelling Content
Every page on your criminal defense law firm website should address potential clients’ questions and concerns. You should have practice area pages and landing pages for the types of cases your law firm handles. Then, we should include FAQs, blogs, and other supporting pages to target long-tail phrases and other relevant keywords that can help you keep users on your website and be featured in Google’s featured snippets and AI overviews.
Build Out High-Quality Backlinks
You can rely on Lunar Local to implement a comprehensive backlink strategy to boost your credibility as a criminal defense attorney. When other websites link back to yours, it signals to Google that your site is authoritative and trustworthy.
Spend Your Time on Criminal Defense Strategy- Let Lunar Local Focus on Your Law Firm SEO
Although you may have some idea about how SEO works and the various marketing strategies you should implement to boost rankings, the fact is that you need to spend your time focusing on client needs. However, you still need a strong criminal defense website that ranks well and demonstrates to potential clients that your law firm is the right fit for their case.
Lunar Local can implement a comprehensive criminal defense attorney SEO strategy to optimize your website for local searches, produce the highest quality criminal defense content, and boost online visibility. With ongoing efforts, your SEO specialists can help you get a clear picture of your law firm website’s performance over time and compare your performance to competitors so we know how to refocus our efforts when necessary. Maintain your web presence and outrank the competition when you have Lunar Local handling your criminal defense attorney SEO. Contact us to schedule a free consultation today and discuss which digital marketing services should be included in your strategy.