Law firm SEO is a competitive niche. Family law and divorce attorneys in particular average over 80,000 searches nationwide every month. In some larger cities and metropolitan areas, monthly traffic potential can reach well over 1,000 locally if a divorce law firm’s website is performing well. Ranking for these search terms can be difficult, but with the right divorce lawyer and family law SEO strategies, you can outrank your competitors, especially when you are staying on top of current SEO best practices.
Lunar Local can help you appear in the organic results, local map pack, and snag some of the most coveted AI overviews so you can set yourself apart from your competitors and be seen as an authority in your practice area. Here is more about how divorce lawyer and family law SEO works, why SEO is an ongoing effort, and how to figure out where to target your efforts.
The SEO Process For Divorce and Family Law Attorneys
Search engine optimization (SEO) is not a one-size-fits-all approach. There are different elements of SEO that you may need to help grow your law firm and increase visibility, while others may not be necessary. It all depends on the strength of your current website and your current marketing goals.
Lunar Local is committed to helping your divorce law firm get the return on investment you expect when you spend up to 30% of your marketing budget on online advertising. Although every law firm is different, here is a general overview of the process once you invest in our services:
A Website Analysis
We need to start by taking an in-depth look at your current family law and divorce law firm website. We need to do a complete diagnostic and analyze not only the current design but also how well the site is currently performing. Some of the questions we will be looking at include:
● How well you are currently ranking for your target keywords
● How user-friendly your current website design is
● Does the website currently enhance user experience
● Where are you ranking in the local map pack
● Whether your site is getting a lot of organic traffic or you have been relying on pay-per-click (PPC)
Once we know how healthy your site is currently, we can determine our next steps. We need to know where to prioritize our efforts when developing your custom divorce and family law SEO strategy.
Conduct Market Research and Competitor Analysis
Next, we need to do market research and competitor analysis. We need to determine how your current website is ranking compared to the other top-performing divorce and family law firms in your area. We need to analyze what your competitors are doing to outrank the rest and be featured in Google’s AI overviews. This will give us a better idea of where to start with your content marketing strategy as well.
Crafting the Highest Quality, Keyword-Rich Content
As part of our competitor analysis and market research, we will also conduct extensive keyword research. We need to identify the practice areas and target keywords that are most relevant to your prospective clients. Our goal is to determine what the top-performing keywords are and then create high-quality content that directly answers the user’s search query and ranks for that specific keyword.
We do not simply choose keywords at random. They need to be specific to the answers people are looking for regarding divorce and family law in your area. Not only are we going to build out your unique keyword campaign, but we will also start focusing on resource pages, FAQs, and blog posts so you can truly position yourself as an authority in the divorce and family law sectors.
Build a Sleek, User-Friendly Website
While our legal content experts work on building out the content on your website, Lunar Local can design and develop your family law firm website to be more user-friendly. We will ensure your website has:
● Strategically-placed calls to action
● An easy-to-navigate interface
● Sleek and eye-catching designs
● Healthy core vitals with fast page load times
Focus on Local SEO With Lunar Local
Almost half of all Google searches include local intent. This means when people are searching for something on Google, they are looking for goods, services, or providers in their region. If your divorce or family law practice is going to show up at the top of the search results, it needs to rank well for local intent. Lunar Local specializes in increasing and boosting online visibility through local divorce lawyers and family law SEO. Our marketing professionals know what it takes to get your law firm ranking organically.
Through establishing high-quality backlinks, producing exceptional legal content, and implementing a cutting-edge and user-friendly web design, you can watch your law firm website achieve impressive rankings. Contact us today to discuss your target market and how we can
improve your website’s authority, relevancy, and rankings. You can reach us by phone or through our secured contact form to schedule a free consultation as soon as today.