One of the most important ranking factors on Google is high-quality backlinks. Link building involves getting other websites to hyperlink back to your law firm’s website. This can help show Google that your website can be trusted and is considered an authority in your field.
The greater the number of high-quality backlinks, the more signals are sent to Google that your pages are authoritative and relevant to the user’s search query. Here is more about how link-building for law firms works and how to implement a powerful link-building strategy.
The Importance of Law Firm Link Building
When focusing on link building, the goal is to potentially open up opportunities for collaborations with other websites, expand your reach, and demonstrate to Google and other search engines that your website is credible. The more credible Google views your website, the higher it will rank your site.
By boosting your online visibility and establishing authority, you can drive more organic traffic to your website from multiple sources. This can boost your law firm’s exposure and promote growth. When other websites link to yours, it can foster relationships with others within your industry. Reputable links are crucial. We are not talking about spam links that we get from random or risky websites. We are looking for links from sites within the same industry that also have authority and considerable traffic.
How to Tell What Makes a Good Backlink
It can be difficult to determine whether a backlink is considered high-quality or authoritative. You do not need to use specialized tools to measure domain ratings or authority. Instead, according to Moz, there are several factors that can be used to determine the quality of backlinks. These include:
● Anchor text
● Destination
● Organic traffic
● Placement
● Relation attributes
● Relevance
How to Build High-Quality Backlinks
Now that you have a better understanding of what backlinks are, you may be wondering how you will go about getting high-quality backlinks. After all, how can you convince another website
to link back to one of your practice area pages? There are several potential ways to secure strong backlinks, including:
● Buying backlinks, which we strongly discourage
● Using external links to authoritative content from your website
● Create content that people find so useful that they link to it when creating their own content
● Work with other website owners to exchange backlinks
Potential Link-Building Strategies
There are countless link-building techniques, some of which may be considered gray hat SEO methods. However, at Lunar Local, we are exclusively focused on white hat SEO methods, which means we only employ tactics that will maintain the integrity of your law firm’s website. With that in mind, here are two of the most common link-building strategies we recommend:
Law Firm Directories
Legal directories are widely recognized as authoritative listings of law firms and solo attorneys. Some are subscription-based while others are free, but one of the best ways to get high-quality links back to your website is by signing up with these law firm directories. These are some of the easiest to obtain and often include links to your social profiles and contact information. If you are unsure whether a directory is respected, talk with your SEO specialist before signing up. Some of the most regarded law firm directories include:
● Avvo
● Findlaw
● Justia
● Enjuris
● Martindale-Hubbell
● Nolo
● LegalMatch
● Expertise.com
● Lawyers.com
● The American Bar Association
Guest Posting
Another way to get higher-quality backlinks is by taking advantage of guests. This is where you publish content on another website that sees a lot of web traffic. While utilizing guest posts should not be overdone, they can be a great way of collaborating with other associations, law firms, and relevant business owners.
If you are interested in taking advantage of guest posting, it is important to choose the right anchor phrases so you do not accidentally produce content that outranks the target keyword
phrases you are hoping to rank for. You could also include links back to your law firm website when you (or your legal content writer) write content published on another authoritative website with your byline.
Get Help Building Your Law Firm Website’s Authority With Lunar Local
It is not only about getting as many backlinks as possible. Your backlinks should be highly authoritative and signal to Google that your law firm’s website is providing relevant information to readers. Finding the highest quality backlinks is a job in and of itself.
Whether your law firm focuses on personal injury, criminal defense, family law, or estate planning, focusing on a comprehensive link-building strategy is at the bottom of your priority list. Fortunately, when you work with a reputable digital marketing agency, you can get the support you need to rank. Contact Lunar Local by phone or through our quick contact form to discuss your link-building and SEO strategies today.