When it comes to ranking on Google, there are thousands upon thousands of personal injury lawyers and law firms all trying to secure “page one” rankings. Understanding how search engine optimization (SEO) works is critical if you are going to outrank the competition. There are many ranking factors that could have an impact on your website’s performance.
Personal injury law is one of the most competitive legal markets, so you are going to want a well-known and highly respected digital marketing agency handling your personal injury law firm’s marketing strategy. Contact Lunar Local to find out whether your website needs a full redesign, content optimization, link building, or a combination of efforts to achieve some of the best rankings your site has ever seen.
What is SEO for Personal Injury Lawyers?
SEO for personal injury lawyers is a process that involves boosting your online web presence and implementing strategies that help your website perform well in the search results of Google and other popular search engines. There are many elements to SEO, but creating a user-friendly website and using strategic keywords to create high-quality, informative content for your prospective clients are two of the most important aspects.
However, it is about more than just content and web design. You also need high-quality backlinks, a strong web presence, a social media following, and in some cases, to take advantage of pay-per-click (PPC) advertising.
How SEO Works for Personal Injury Law Firms
The purpose of SEO is to bring in more clients and increase your online visibility. It all starts with a well-built-out website. Your personal injury law firm website should be easily navigable so users can find the information they need as they learn more about their legal issues.
The more time they spend on your site, the more the Google algorithm signals that your webpage has provided them the information they were looking for. This tells Google that your website is worthy and authoritative, and should therefore be at the top of the search results.
Focus On the Highest Quality Content First
Content is arguably the most important aspect of your SEO strategy. There is a lot that can be done on the backend, but without high-quality content, your website will not rank. Your digital marketing agency should use the most cutting-edge tools to conduct keyword research, such as Semrush and Google keyword planner to target specific keywords as part of your content marketing strategy.
You are going to want to write content for not only your practice area pages, but also your blogs, which can target some of the most searched long-tail phrases, such as “What to do after a car accident”, or “How long do I have to file my personal injury claim?”.
Optimize Your Personal Injury Law Firm Website for Local SEO
Lunar Local specializes in local SEO. We are going to build out local backlinks, choose location-specific keywords, and create localized content to ensure we are meeting users’ search queries in your target locations. When most users are performing searches on Google, they are location-specific. We want to include location mentions strategically throughout your content to engage Google’s algorithm.
User-Friendly Web Design
If your web visitors have difficulty navigating your personal injury law firm website, they will likely click off of your webpage and look for a law firm that makes it easier for them to find the information they are looking for. Your user should be able to click on the drop-down menu to find practice areas specific to the type of accident they were involved in.
These practice area pages should include links to other informative blogs on your website that will help readers better prepare for working with your personal injury law firm and their legal claims. We make it easier for potential clients to move through your site naturally and spend more time on each landing page.
Step Up Your Personal Injury Lawyer SEO with Lunar Local
Implementing SEO best practices is essential if you are going to outrank other well-known personal injury law firms in your area. By focusing on local SEO and tailoring your content to your marketing goals, we can not only establish your personal injury law firm as an authority, but we can boost your online visibility and generate potential clients.
When you are ready to upgrade your personal injury lawyer SEO, Lunar Local is here for you. We offer extensive digital and content marketing solutions designed with your law firm’s unique needs in mind. Learn more about which strategies your website needs when you contact us to learn more about our personal injury lawyer SEO services.